Today we welcome Christina Cruz, owner and principal designer of her namesake design studio based in Austin, Texas. In this episode, Christina shares her transition from a seventeen-year career in media sales to a thriving interior design business. We also discuss how a lifetime of influence from her father provided a creative foundation for her meaningful approach to design, and Christina reveals her number-one resource for design knowledge and information. Spoiler alert: it’s not a classroom.

SHOW HIGHLIGHTS

• Christina shares how she transitioned from a long career in media sales with companies like Microsoft, Yahoo, and BuzzFeed into launching her Austin-based interior design firm.
• She reflects on how her father’s lifelong passion for interiors, architecture, hospitality, and creating meaningful spaces shaped her creative foundation.
• Christina discusses the leap of faith involved in building her design business while still working a full-time corporate job.
• She explains how her background in psychology and sales helps her listen deeply, solve problems, and serve clients through emotional storytelling.
• Christina shares why job sites, contractors, artisans, and hands-on experience have been her most valuable design education.
• She emphasizes the importance of partnering with skilled tradespeople and understanding how design details are actually executed.
• Christina discusses how her Latina heritage and exposure to Mexican artists and artisans influence her design perspective and passion for meaningful, culturally rooted design.
• She shares how gratitude, family, and staying grounded in her own path help her navigate entrepreneurship and define success.

NOTABLE QUOTES

• “It’s never too late to reinvent yourself or start over. And you can do that at any moment in time.”
• “When you feel lit up, you’ll never work a day in your life because yes, it’s hard work.”
• “Part of design is also being really flexible and being nimble and being able to adapt.”
• “My personal definition of success has to be more time with my family.”

SUPPORTING RESOURCES

• Christina Cruz Interiors Website: https://www.christinacruzinteriors.com/
• Christina Cruz Interiors Instagram: https://www.instagram.com/christinacruzinteriors/

SPONSOR LINKS

• Design Manager: https://designspec.com/survivalguide
• Interior Design Society: https://interiordesignsociety.org/