A COMMUNITY platform for Interior Design Professionals​

148: Molly Rose | Creating a Winning Content Campaign for Every Project

Today, we welcome Molly Rose – a professional interior photographer and public relations partner for interior designers and architects. In this episode, Molly breaks down her 10-step strategy to help you create project campaigns that support your overarching brand and provide content throughout the design process. We discuss how a combination of micro storytelling, DIY photography, and a structured posting schedule can truly enhance your messaging and your PR strategy for each project. 

Heads up – have your iPhone ready for a camera settings tutorial that will change the game for you!

Show Highlights:

  • Molly’s experience interviewing Rick in EP78 of Design Biz Survival Guide Podcast
  • Molly’s 10-step strategy for creating project campaigns 
  • Tips for using a phone camera effectively for interior photography
  • How to document and share content from the inquiry phase of a new project
  • Linking content together from different project phases
  • Organizing and utilizing content across various social media platforms
  • Documenting client reactions and the design reveal
  • The role of media in validating designers and their work
  • How to use AI to promote your design style


How to use your phone for interior photography:

Settings → Search camera → Enable Apple ProRAW → Ensure grid and lens correction are on → Open camera → Portrait mode → Click the upward arrow to adjust exposure → Drag exposure down to -1.0 to -1.3 → Adjust aperture (F) between 5.0 to 5.6 for wide shots, 2.0 to 2.8 for detail shots.


Notable Quotes:

  • “Approach your work with the best intentions. It will get in front of somebody who will love it, and their appreciation might surprise you. And who doesn’t like it also might surprise you. But don’t be too worried about conforming to a certain approach because one size doesn’t fit all. Everyone has a place at the table.” – Molly Rose
  • “Use AI to show stuff that you would do. Generate images to show stuff that you would do.” – Molly Rose


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Supporting Resources:

Feature Guest Website –

Design Stories Workbook –

Instagram –


Sponsor Links:

Link to Business of Interiors Community Summit UK –

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