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Navigating the World of Design with Amber Peterson

The world of design is vast and multi-faceted, offering a plethora of opportunities for those with creativity and passion. One such individual who has expertly navigated this world is Amber Peterson, Director of Store Design and Planning at PIRCH. 

Dreaming in Design: Amber Peterson’s Journey

Amber Peterson’s journey to her current position is an inspiring tale of resilience, determination, and a strong belief in her passion. Her dream started with a love for fashion design, but she soon realized that her true calling was in the world of interior design. Her journey took her from Southern California to the dynamic world of PIRCH, where she is now a pivotal player. 

Amber’s story is an excellent example of the many paths one can take in the design world. She discovered an exciting hybrid space between residential and retail design, and she now dedicates her efforts to keeping PIRCH’s showrooms vibrant and innovative.

Perseverance and Passion in Design

Amber’s progression from a customer service manager to Director of Store Design at PIRCH was not without its challenges. One of the most notable challenges was designing a showroom from scratch during a pandemic! However, Amber’s approach to design, dedication, and tenacity allowed her to create appealing displays while supporting the interior design community. 

Amber’s advice to those wanting to explore different paths in design is simple: pinpoint your passion, conduct thorough research, and seize every opportunity. This advice is invaluable for anyone seeking to carve out their unique path in the design world. 

Redefining Success in Design

Amber’s definition of success provides a refreshing perspective for designers. She emphasizes the importance of work-life balance and the fulfillment derived from creating designs that resonate with clients and the community. 

Her journey is more than just a career progression; it’s an inspiring story of determination, passion, and the pursuit of creativity. She serves as a guiding beacon for anyone looking to navigate the exciting world of design.

Exploring New Opportunities in Design

Amber’s journey began in Southern California, where she discovered the vast opportunities in interior design. From there, she transitioned into retail design, offering her a unique perspective on how to create appealing displays that support the interior design community.

Her advice to those looking to explore other avenues of design is to identify their passion, conduct thorough research, and find ways to get their foot in the door. This strategy has enabled her to explore and excel in various areas of design, from retail to residential and beyond.

The Importance of Continued Education in Design

In the ever-evolving world of design, staying updated with the latest trends, techniques, and products is crucial. Amber emphasizes the importance of continued education and learning from vendors, experience centers, and other designers. This continuous learning process allows her to stay ahead of the curve and offer innovative designs to her clients.

Amber Peterson’s journey in design is a testament to the opportunities and potential within the industry. From her initial dreams of fashion design to her current role at PIRCH, she has navigated the design world with resilience, passion, and creativity. Her journey serves as an inspiration for those exploring the vast world of design, proving that with determination, passion, and a willingness to seize opportunities, the possibilities in design are endless.

If you want to learn more about navigating your design journey, visit 

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