A COMMUNITY platform for Interior Design Professionals​

Crafting a Fulfilling Career: The Interplay of Design, Personal Growth, and Entrepreneurship

A career transformation is often the first step toward personal fulfillment and growth. It’s a journey that goes beyond the conventional, intertwining personal passion with professional endeavors. In this educational exploration, we’ll delve into how a shift from a traditional profession like accounting to the creative world of interior design and life coaching can not […]

The Synergy of Friendship and Entrepreneurship in Interior Design

The world of interior design is not just about creating aesthetically pleasing spaces — it’s about resilience, friendship, and entrepreneurship. In a recent podcast episode, Barette Widell and Christina Boschetti, the dynamic founders of a boutique interior design firm, shared their inspiring journey. Their story is a testament to how combining personal bonds with professional […]

Crafting a Thriving Interior Design Business

The transition from a traditional career to entrepreneurship is a voyage that many creative individuals dream of undertaking. In the world of interior design, where artistic expression meets business acumen, the journey is particularly unique. Stepping into the role of a creative entrepreneur requires more than just a keen eye for aesthetics; it involves a […]

Leadership, Culture, and Collaboration

Leadership in the design field goes beyond managing projects and deadlines; it’s about nurturing the team and guiding them toward growth and excellence. A good leader empowers their team by providing opportunities for professional development, recognizing their strengths, and offering constructive feedback. Leaders who invest in their team’s well-being and skills create a strong foundation […]

Nurturing Leadership and Driving Growth in the Design Business

Leadership and growth are fundamental aspects of any successful business. However, their importance is especially magnified in the creative industry, such as design. Leaders in this space need to navigate not just the business aspects but also harness the power of storytelling to drive growth and impact. The High School Experience and Leadership Lessons Every […]

Exploring the Success of Design Businesses: Lessons from Antonio Deloatch

In the realm of design, establishing a thriving business requires not only an innovative mindset but also a robust understanding of the business landscape. Antonio Deloatch, a celebrated design professional and business owner, shares insights from his inspiring journey in the design industry, highlighting essential aspects of resilience, innovative marketing strategies, and the power of […]

Mastering Survival in the Design Industry: Insights from Heather Vercellino

Navigating the design industry can be daunting. Challenges abound, and there’s no shortage of obstacles to overcome. But there’s also no shortage of triumphs and successes to celebrate. Heather Vercellino, the owner and principal designer of Versailles Design, is a testament to this. She shares valuable insights into how to navigate this challenging yet rewarding […]

Redefining Design: The Spalding Brothers’ Journey to Disrupting the Industry

Design is a fascinating and complex industry, filled with both challenges and opportunities. In the midst of it all, some individuals stand out for their innovative approach and determination to redefine the norms. Peter and Alex Spalding, the brothers and co-founders of Daniel House Club, are two such trailblazers. Their inspiring journey is a tale […]

Online Visibility for Your Design Business

Interior design is a creative and rewarding career. However, thriving in the design industry involves more than just a keen eye for aesthetics. It’s a business, and like any other, it requires strategic planning, management, and a solid understanding of marketing. Keri Petersen, the brains behind KP Spaces, has successfully navigated the tricky world of […]

The Journey to Entrepreneurship: The Success Story of Interior Designer Jess Jones

One of the most respected names in the world of interior design is Jess Jones, a Southern California native whose creativity and passion for design have shaped her career for over two decades. Her story is not just about the luxurious boutique designs she creates but also about overcoming obstacles, the importance of a supportive […]

Demystifying CRM for your Interior Design Business

The interior design industry has been evolving rapidly, with new tools and strategies constantly emerging to improve efficiency and productivity. One such strategy is the use of Customer Relationship Management (CRM) tools, which can streamline operations, enhance client relationships, and help you stay ahead of your competition. Similarly, platforms like Sidemark offer an all-in-one solution […]

Diversifying Interior Design: Unraveling the Success Journey of Industry Leaders

Interior design is a vast and dynamic field, offering myriad opportunities for growth, diversification, and success. Whether you’re an established interior designer or just starting, it’s important to understand the potential avenues for growth in this industry. In this article, we’ll delve into the diverse pathways of interior design, how to define success, the significance […]

The Road to Financial Mastery in the Interior Design Industry

The world of interior design is not just about creating beautiful spaces. Behind every successful design firm is a meticulous financial management system. Understanding the complexities of financial management within the interior design industry is crucial for business success. This article explores the journey of Peter Lang, founder of Designer CPA, and his insights on […]

The Evolution of Design: Insights from Industry Veteran Gideon Mendelson

The world of interior design is ever-evolving, driven by innovation, creativity, and a passion for transforming spaces. One of the industry’s seasoned experts, Gideon Mendelson, shares his experiences and insights on how the design landscape has transformed over the years and the role his company, Mendelson Group, has played in shaping this evolution. From Drafting […]

Navigating the World of Design with Amber Peterson

The world of design is vast and multi-faceted, offering a plethora of opportunities for those with creativity and passion. One such individual who has expertly navigated this world is Amber Peterson, Director of Store Design and Planning at PIRCH.  Dreaming in Design: Amber Peterson’s Journey Amber Peterson’s journey to her current position is an inspiring […]

Conquering Imposter Syndrome and Navigating the Global Interior Design Industry

The world of interior design is complex, encompassing creativity, business management, and cultural nuances. In this article, we explore the journey of UK-based designer Rachel Usher, who transitioned from a career in law enforcement to interior design, and how she overcame the challenges she faced along the way. We delve into how Rachel manages client […]

Detailed Processes and Documentation for the WIN

Ali Faulkner is the owner of AEF Interiors, a full-service design studio based in Costa Mesa, California. Ali’s systems and documentation are top-notch from the first interaction with the client to the very end. Everyone involved is always aware of the next step of the process and is prepared to move forward, eliminating room for […]

The Reasons People Don’t Follow Up

Wanda Allen is an international speaker, coach, and author. She is also an expert in helping entrepreneurs, business owners, and sales professionals increase pipelines, improve sales performance and strengthen relationships by developing strong follow-up skills. In a recent podcast episode, we discussed how our mindset impacts lead generation and follow-up, the role that perseverance plays […]

Gina Hacken I From Designer to Design Business Owner

Gina Hacken is the principal designer and owner of Gina Lauren Interiors. We recently had a conversation about work-life balance, where she shares how she leveraged years of experience in the industry to ultimately launch her own design business to be there for her family and fulfill her passion for design on her own terms. […]

Building a Diversity-Based Business

In episode 122 of the Design Biz Survival Guide, we welcomed Hillary Kaplan and Miriam Silver Verga – principal designers of Mimi & Hill, a full-service interior design firm based in Westfield, New Jersey. Hillary and Miriam shared how they met, their passions, their distinct differences, and how their relationship culminated into a design business. […]

Master the Art of Hiring

We recently welcomed Jamie Van Cuyk, Owner and Lead Strategist of “Growing Your Team,” a consulting firm specializing in mastering the art of hiring, on the podcast. In the episode, Jamie shared her process of identifying candidates, developing an effective interview, and evaluating personality and fit. Jamie started hiring while working in operations leadership at […]

Balancing Residential, Commercial, and Hospitality Design

We recently welcomed Garrison Hullinger, founder and principal designer of Garrison Hullinger Interior Design, on the podcast. The Portland-based firm has been recognized as one of the 100 fastest-growing businesses in Oregon and SW Washington, but the design journey for Garrison has been one of patience, self-discovery, and reinvention. In the episode, we discuss the […]

The Evolution of a Business and a Brand

Heidi Callier did not follow the typical design route to get where she is today. Yet, she is incredibly successful and well-known for her unique style. We recently had Heidi on the podcast, where we discussed the evolution of her widely respected brand and the impact that becoming a brand has on the continued growth […]

10 Lessons Learned After a Decade in the Biz with Michelle Dirkse

In Episode 118 of Design Biz Survival Guide, we welcomed Michelle Dirkse – owner and Creative Director of her namesake interior design studio. The Seattle, Washington-based design business is celebrating their 10-year anniversary, and Michelle pulled back the curtain to reveal some valuable lessons learned along the way.  We all know how scary, overwhelming, and […]

Implementing Reliable Systems To Keep You in Your Zone of Genius

Jarret Yoshida is the owner and principal designer of Jarret Yoshida Interior Design, based in New York. Jarrett was recently on the podcast and shared his journey from politics to interior design and the challenges he faced and overcame during the development of his interior design business. We also discussed facing the fear of finances […]

Three Tips for Better Digital Organization in 2023

Interior designers have many documents to keep track of, from emails, invoices, shopping receipts, pictures, and more. A lot of the time, they are saved in multiple locations on a computer and phone or in physical folders. Files are lost, which adds stress to our lives, whether we realize it or not. We recently chatted […]

Should You Become a Licensed Contractor as an Interior Designer?

If you frequently work on job sites where there is a general contractor, a floor guy, a plumber, and more, there can be communication errors and other variables that slow down the project. As the interior designer, you already have a lot of say over the project. Why not make the process more streamlined and […]

Top Three Recession Strategies for Your Design Business

Do you know your design business well enough to have a plan to protect yourself during a recession? Luckily, there are steps you may follow to ensure your business is safe, and you can make any necessary pivots to stay afloat during tighter times. Katie McFarlan is the owner of Dakota Design Co., an operations […]

The Details are in the Data with Kate Lester

From the moment Kate Lester of KL Interiors and Kate Lester Home committed to a career in design, she also committed to creating a profitable and effective business model. She’s had many realizations along the way and keeps it super real with her clients and on Instagram. By sticking to her business model, her employees […]

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